Alex, based in Manchester UK, is Principal SEO at Yoast and agency owner at FireCask.


Alex has over 15 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, Alex has been working in Search since its infancy and also has years of knowledge of WordPress, working with everyone’s favourite open source CMS since 2010. Find out more about Alex at Yoast


Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally.

Alex Moss Additional Photos

Alex at Sistrix 2002Alex Moss SEOAlex Moss Yoast Picture Alex at Yoast