SEO & Growth Blog

Working with an SEO Consultant

Like Tinder, before you try to find yourself a freelance SEO consultant, first you need to understand what your needs are

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Top 10 Mistakes and Myths with Hreflang

Over the past 20 years, I've worked on or audited hundreds of hreflang implementations. I've encountered a lot of misinformation and poor implementation practices, so I thought I'd round up the top ten mistakes and myths about hreflang, along with a simple guide to doing it right. This isn't a comprehensive guide on how to implement hreflang, but rather a guide on how to avoid common pitfalls. I'll provide links to the best guides for proper implementation at the end of this article.

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Top errors in XML sitemaps and why they matter

What are the most common issues we find when auditing an XML Sitemap, how to audit and what to look for.

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The Ultimate Local Landing Page Checklist - 2025

Local landing pages are often overlooked by larger organizations, despite their immense potential. Many businesses neglect these pages due to attribution challenges or the reliance on JavaScript to generate them dynamically. As a result, fundamental SEO practices are frequently ignored, leaving opportunities untapped.

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Podcast marketing playbook 2025

Of course, the approach will vary depending on your topic and audience. A lot of the standard playbook advice can feel generic, but tailoring it to your niche is key. For example, gaming and VR podcasts thrive on Discord communities, while food or travel podcasts tend to perform better on Instagram and TikTok. For SEO-related podcasts, LinkedIn and X are great platforms—though more SEO professionals are starting to migrate to Bluesky.

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Who is coming to TakeItOffline Bulgaria 2023

Bulgaria 2023 November 10th event details who is coming and more

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