SEO & Growth Blog

Working with an SEO Consultant

Like Tinder, before you try to find yourself a freelance SEO consultant, first you need to understand what your needs are

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CBD Marketing: How To Market CBD Oil

One of the fastest growing industries in the world is CBD, or cannabidiol, derived from cannabis.

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SEO & Digital Marketing Folks on Bluesky

As more people move away from X (formerly Twitter), some organizations, like The Guardian, have also stepped back from the platform. If you're exploring alternatives and looking to reconnect with familiar faces, Bluesky might be the place for you. We’ve put together a list of folks from the TakeItOffline community—people who’ve engaged with us over the years, whether in person or virtually—who are now on Bluesky. Check them out, reconnect, and keep the conversations going in this new digital space!

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Top 10 Mistakes and Myths with Hreflang

Over the past 20 years, I've worked on or audited hundreds of hreflang implementations. I've encountered a lot of misinformation and poor implementation practices, so I thought I'd round up the top ten mistakes and myths about hreflang, along with a simple guide to doing it right. This isn't a comprehensive guide on how to implement hreflang, but rather a guide on how to avoid common pitfalls. I'll provide links to the best guides for proper implementation at the end of this article.

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Top errors in XML sitemaps and why they matter

What are the most common issues we find when auditing an XML Sitemap, how to audit and what to look for.

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The Ultimate Local Landing Page Checklist - 2025

Local landing pages are often overlooked by larger organizations, despite their immense potential. Many businesses neglect these pages due to attribution challenges or the reliance on JavaScript to generate them dynamically. As a result, fundamental SEO practices are frequently ignored, leaving opportunities untapped.

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