Who is Sam Michelson

He is a global leader in digital reputation management, consulting for leading businesses and prominent executives around the world.

Over the past 13 years, Sam has built Five Blocks into the premier digital reputation management partner of many leading PR and Public Affairs firms. Aside from the professional relationships, Sam has developed close friendships with many of his partners, and has learned a great deal from them.

With a BA in Psychology from Yeshiva University and a Masters in Management from Boston University, Sam has always focused on people. Sam believes that a company’s most important assets are its employees, its partners, and of course, its clients.

Sam enjoys the creative side of technology and business, and is the inventor of two US patents – one in the area of self-tuning knowledge bases and text categorization, and the other in the field of interactive digital advertising.

Sam enjoys traveling, scuba diving, mountain biking, and photography. He is married and has eight children.


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About Five Blocks


Five Blocks is a digital reputation pioneer. We help shape online perceptions of companies and individuals, using technology that guides thoughtful planning of their digital footprint — as seen in search.

We work with clients to plan and implement a deliberate search presence that best reflects them, helping them to take better control of the elements online. We use big data and proprietary technology, tools and skills that create effective, holistic, and customized strategies, rather than just quick fixes.

Our partners are PR and corporate communications teams. Together, we analyze online vulnerabilities and opportunities for clients, working to ensure overall strategies and efforts are reflected digitally for full impact. Our clients are Fortune 500 corporations and fast-growing brands, multinational organizations, and high-profile individuals and executives.

We are a team of 45 results-oriented professionals from diverse disciplines including technology, communications, marketing, psychology, education and intelligence. With search industry veterans as key staff members, we help teams navigate the evolving opportunities in Google, Wikipedia and other digital platforms — as we have been doing since 2007.

We were named an Inc.5000 Fastest Growing Company in 2021, for the fifth time.




Sam Michelson's Photo Gallery

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