Tom Bourlet is a marketer with a strong passion for PR, being featured in over 300 newspapers each year. Combining working as a marketing consultant with blogging on Spaghettitraveller, CBDsloth and SuitYourLook, Tom has quite a mixed pedigree. He’s also a judge for the 2019 UK agency
Greet me when you meet me
Who is coming to TakeItOffline Bulgaria 2023
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxBulgaria 2023 November 10th event details who is coming and more
A beginner’s guide to influencer affiliate marketing for brands
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThere seems to be no stopping influencer marketing at the moment. Even during the turbulent year we’ve
Five Things You Need For a Successful PR Story
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWe live in a society which is bombarded with information, where consumers absorb and forget news faster than ever before.
The Unicorn Trend
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxUnicorn trends on social have been floating around constantly over the past decade. ‘Charlie the unicorn’ became one of the most popular YouTube videos of all time several years ago, while the unicorn looking ‘My Little Pony’ was one of the top selling toys of the nineties.
8 Things You Need To Stop Doing When Link Building In 2018
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxMy last article was on the tactics that do work for link building in 2018, however it is just as important to consider what tactics no longer work and what you need to chuck to the kerb.
Innovative use of data: using social media as another route to market
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxOver the last few years, and particularly since GDPR, the marketing and advertising landscape has experienced a dramatic shift. Please try to keep this withing 150.
The Biggest Stories In Digital Marketing in 2016
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxI was involved in a survey of SEO professionals exactly a year ago, where I was asked for my 3 predictions for 2016.
Content Strategy Meetup – 24th of November 2016
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxJoin us to discuss this with professionals who are interested in meeting up to talk through, typically over a pint, digital.
SEO vs. UX the challenge of working together to create meaningful change – part two
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxIn part one of this series, we discussed the fundamentals of UX and SEO seamlessly working together, as businesses can often fall short in terms of not realising the advantages of these two disciplines working together.
Best Business Coaches In The USA
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxSetting up my own business, I had constant questions along the way, unsure of how I handle my taxes and whether it was worth paying for an accountant, how I find new clients and how I managed my time.
CBD Marketing: How To Market CBD Oil
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxOne of the fastest growing industries in the world is CBD, or cannabidiol, derived from cannabis.
A Chat With Barry Schwartz
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWe are exceptionally excited to invite you to join us for a night of drinking and SEO chat. A little different to many of our other Take It Offline events, this will be a special meetup, where we talk/grill Barry Schwartz with questions galore.
Brighton Digital Marketing Agencies
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxFast becoming the digital hub of the UK, Brighton is home to a huge amount of digital marketing agencies, marketing consultants and freelancers, so you’ll be spoilt for choice. Read on for the full list of the best Brighton has to offer.
The Huff Post Contributor Platform Is Closing
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWhen HuffPost launched in 2005, it introduced a group blogging platform that revolutionized and democratized online commentary.
10 Marketing Predictions For 2018
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxHow is 2017 ending? I swear it only just begun! Ah, beyond me freaking out about getting older, it has been a crazy year in marketing, however rather than looking back, I want to look forward today and make some predictions on what I think we may see over the next 12 months.
Link Building in 2018
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxForget spamming out to a mass load of bloggers, you need to start thinking bigger. Build some contacts at the Metro, the Times or the Guardian and what you achieve in a single week would pass you on the same value as a year’s work doing guest blog posts.
SEO Tools You Should Be Using in 2017
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxOur industry seems to be obsessed with knowing and utilising just about every tool possible, however there are some key tools, crawlers and bots which will make your job a hell of a lot easier. Below are the tools I would directly recommend you adopting.
The 10 Harsh Truth’s About Working In Marketing`
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThinking back to my days at University, studying marketing and feeling bright eyed and bushy tailed, I had no idea what my actual job would entail. Don’t get me wrong, I absolutely love working in marketing, but .....
The Death Of DA: Is It Still A Good Metric
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxI was surprised 4 years ago when so many digital marketing agencies put complete blind trust in the DA of a website, rather than looking at other more important metrics.
How To Get Verified On Twitter
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxIf you’re looking to get verified on Twitter and have that beautiful blue tick next to your name, there are two ways in which this can happen.
PR Trends & Tips In 2017, By The Experts
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThe PR industry is believed to be worth £12.9bn in the UK, with figures increasing rapidly each and every year, however with many publications moving from print to online, the landscape is constantly changing.
Tech SEO TIO Meetup in January – The Notes
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThank you to everyone who made it down to the Globe for another great TIO meetup. This time we focused on tech SEO, a popular topic among our team, with some really interesting points raised, such as the issues businesses have been battling when implementing HTTPS and whether they are starting to see results from AMP. Read on for the highlights below.
Contributing To Huffington Post: Is It Still Worth It?
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWhile entering the blogger login, I noticed a note at the top of the page stating “We have officially moved to a new Huffington Post contributor platform, designed with better tools and an improved writing experience”.
SEO vs. UX: The challenge of working together to create meaningful change – part one
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxUX and SEO need to work together. The benefits of their partnership can often be overlooked, but......