Take It Offline - November 2023
In-person event
Working with an SEO Consultant
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalLike Tinder, before you try to find yourself a freelance SEO consultant, first you need to understand what your needs are
Who is coming to TakeItOffline Bulgaria 2023
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalBulgaria 2023 November 10th event details who is coming and more
VR, AR E-commerce and Digital Marketing
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalI've been that person at parties for years now, enthusiastically declaring that VR and AR are about to change everything. "Just wait," I'd say, "in a few years we'll all be shopping in virtual malls and having holographic meetings!" Well, it's 2024, and I've been diving deep into where we actually are with all this technology. Spoiler alert: it's complicated, but fascinating, and the rising tech of ‘spatial computing’ is what is going to make this area explode
Top 10 Mistakes and Myths with Hreflang
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalOver the past 20 years, I've worked on or audited hundreds of hreflang implementations. I've encountered a lot of misinformation and poor implementation practices, so I thought I'd round up the top ten mistakes and myths about hreflang, along with a simple guide to doing it right. This isn't a comprehensive guide on how to implement hreflang, but rather a guide on how to avoid common pitfalls. I'll provide links to the best guides for proper implementation at the end of this article.
SEO & Digital Marketing Folks on Bluesky
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalAs more people move away from X (formerly Twitter), some organizations, like The Guardian, have also stepped back from the platform. If you're exploring alternatives and looking to reconnect with familiar faces, Bluesky might be the place for you. We’ve put together a list of folks from the TakeItOffline community—people who’ve engaged with us over the years, whether in person or virtually—who are now on Bluesky. Check them out, reconnect, and keep the conversations going in this new digital space!
A beginner’s guide to influencer affiliate marketing for brands
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThere seems to be no stopping influencer marketing at the moment. Even during the turbulent year we’ve
SEO Podcasts – Our Recommendations
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalWell It is 2020, I spend far too much time on the train, commuting, travelling time that I could spend learning
Five Things You Need For a Successful PR Story
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWe live in a society which is bombarded with information, where consumers absorb and forget news faster than ever before.
The Unicorn Trend
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxUnicorn trends on social have been floating around constantly over the past decade. ‘Charlie the unicorn’ became one of the most popular YouTube videos of all time several years ago, while the unicorn looking ‘My Little Pony’ was one of the top selling toys of the nineties.
8 Things You Need To Stop Doing When Link Building In 2018
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxMy last article was on the tactics that do work for link building in 2018, however it is just as important to consider what tactics no longer work and what you need to chuck to the kerb.
TIO Paris – Take It Offline France October 22nd
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThis day is sponsored by Rank Ranger, an industry-leading SEO & Rank Tracker specializing in Enterprise SEO.
The First Take It Offline
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalSo the first TakeItOffline is now done, and in our opinion it was a success, bringing together digital marketers from across the entire spectrum,
Innovative use of data: using social media as another route to market
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxOver the last few years, and particularly since GDPR, the marketing and advertising landscape has experienced a dramatic shift. Please try to keep this withing 150.
Free, Freemium and the cost of under investment
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalLast night I gave a talk on why use free tools – this wasn’t a don’t use paid for, but a look at what is available without spending a penny, d
Keyword Relevancy is More Important than Search Volume
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThe inspiration for this post has come from an email I received recently via my personal website asking for SEO help.
The Biggest Stories In Digital Marketing in 2016
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxI was involved in a survey of SEO professionals exactly a year ago, where I was asked for my 3 predictions for 2016.
Content Strategy Meetup – 24th of November 2016
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxJoin us to discuss this with professionals who are interested in meeting up to talk through, typically over a pint, digital.
SEO vs. UX the challenge of working together to create meaningful change – part two
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxIn part one of this series, we discussed the fundamentals of UX and SEO seamlessly working together, as businesses can often fall short in terms of not realising the advantages of these two disciplines working together.
Best Business Coaches In The USA
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxSetting up my own business, I had constant questions along the way, unsure of how I handle my taxes and whether it was worth paying for an accountant, how I find new clients and how I managed my time.
CBD Marketing: How To Market CBD Oil
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxOne of the fastest growing industries in the world is CBD, or cannabidiol, derived from cannabis.
Take It Offline SEO Predictions For 2020
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalWe love starting off our year with some good old SEO predictions, we did it last year and it was incredibly well received, therefore we decided to do it again, at the Yext offices in London.
You Shouldn’t Have to Check This – Hidden Contract Terms
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalOne of the key tasks that SEO folks are involved with is evaluation of tools, both cloud and desktop based
A Chat With Barry Schwartz
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWe are exceptionally excited to invite you to join us for a night of drinking and SEO chat. A little different to many of our other Take It Offline events, this will be a special meetup, where we talk/grill Barry Schwartz with questions galore.
Brighton PR Agencies
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalI recently wrote on the best Brighton digital marketing agencies, well now I want to cover the best PR companies available in this city.
Brighton Digital Marketing Agencies
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxFast becoming the digital hub of the UK, Brighton is home to a huge amount of digital marketing agencies, marketing consultants and freelancers, so you’ll be spoilt for choice. Read on for the full list of the best Brighton has to offer.
Mobile SEO Resources
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThis is a collection of resources that are talked about in a talk – and starters to dive deeper, I will add to and expand on this soon, but everything I want to write seems to have already been written.
Enhanced Affinity dimensions – New GA Features
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThis was a co-ordinated April 1st, but one we would like to follow up the discussion on, how much information should be shared with who and to what level. It raised some interesting discussions!
Who to See at Brighton Seo – April 2018
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalOften with colleagues going to BrightonSEO I usually take a quick glance at the list of speakers and ping them with a list of who to see if possible, more recently we have been publishing this on TakeitOffline
App Analytics – 2018 A Discussion
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalIn a recent chat with Dipesh Shah, Guillaume and Grant Kemp discussed app analytics, my knowledge of this is from sitting within a dev team and working with the Just Eat app teams
The Huff Post Contributor Platform Is Closing
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWhen HuffPost launched in 2005, it introduced a group blogging platform that revolutionized and democratized online commentary.
Has the Naughty Elf gone too far – where is the line in social campaigns
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThis Christmas, Poundland have gone pretty much as close to the line as you can imagine -the naughty elf is, well from t-bagging to “ … don’t tell Rudolph I’ve found a new piece of ass” – I am not sure how many complaints there have been but...
10 Marketing Predictions For 2018
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxHow is 2017 ending? I swear it only just begun! Ah, beyond me freaking out about getting older, it has been a crazy year in marketing, however rather than looking back, I want to look forward today and make some predictions on what I think we may see over the next 12 months.
Trust Google’s AI to manage your monthly budget?
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalAdWords have subtly announced that campaigns can now spend up to twice their daily budget on a given day. Over the course of a month accounts will never be charged more than 30.4 times the daily budget (it isn’t obvious to me if this time period is rolling or if it refers to calendar months); any clicks over this limit will be free.
Bounce Rate as a Ranking Factor
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalOften people describe a bounced visit as a bad visit, as factors such as user intent, satisfaction and user requirements are not included within the analysis. Good blog posts tend to get a high bounce, because a user read the post and was happy.
Don’t be an In-House SEO Ninja
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalBe the guru, the surgeon, the rockstar, be the master, but never the ninja…. especially in house. We spoke to the inhouse experts on how to to really succeed client side, it is a different skill set to agency.
Link Building in 2018
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxForget spamming out to a mass load of bloggers, you need to start thinking bigger. Build some contacts at the Metro, the Times or the Guardian and what you achieve in a single week would pass you on the same value as a year’s work doing guest blog posts.
Who to see at BrightonSEO September 2017
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThis is becoming something of a tradition, normally it starts as an internal memo for my colleagues, but more after asking a few friends it has turned into an excellent blog post each time –
SEO Tools You Should Be Using in 2017
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxOur industry seems to be obsessed with knowing and utilising just about every tool possible, however there are some key tools, crawlers and bots which will make your job a hell of a lot easier. Below are the tools I would directly recommend you adopting.
Interview with ContentKing Steven Van Vessum
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalIf you are in SEO, you’ll know the tool space is very competitive. It takes a brave man to bring a new tool into the market. Steven van Vessum did just this. We met up with him at the January TakeItOffline event and evaluated ContenKing.
Take It Offline – Leeds photos and summary
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalTio Mobile was held in Leeds on the 27th, the event focused on mobile, mainly technical but we touched on so many subjects between 4pm and 8pm when we left for the (next pub). Some incredible attendees made the event fantastic if you wanted to develop knowledge on any aspects of mobile.
HTTPS and Trust
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalWe have been obsessing over HTTPS for SEO for the past two years, since Google made the announcement that HTTPS is, and could be more of a ranking factor, but have we been missing the key point?
Trello for HTTPS
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalTom and Andy built the ultimate Trello board for HTTPs – this isn’t everything, but is often more than most companies need
Link Profile Analysis 2017 by the experts
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalTo the people that say ‘link building is dead’, I feel eternally grateful, as so many businesses seem to be cutting down on their efforts, making it a slightly easier playing field!
The 10 Harsh Truth’s About Working In Marketing`
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThinking back to my days at University, studying marketing and feeling bright eyed and bushy tailed, I had no idea what my actual job would entail. Don’t get me wrong, I absolutely love working in marketing, but .....
Google I/O 2017 Keynote – What Marketers Think
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalI have asked a few marketing experts, futurologists and digital gurus for their thoughts on this, but as its something people want to know about now – I thought I would publish my thoughts and then add to it later, for now we have Arnout, the awesome Dawn and my own (Gerry) random thoughts on it…
Ultimate Guide to HTTPs for SEO
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalGoogle have made no secret that they are pushing for everyone to move, all sites to HTTPS. They have carried out research and discovered that boosting HTTPS improved ranking results and in August 2014 Google confirmed that HTTPS is a ranking signal although weak in 2014 it is potentially stronger now.
The Death Of DA: Is It Still A Good Metric
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxI was surprised 4 years ago when so many digital marketing agencies put complete blind trust in the DA of a website, rather than looking at other more important metrics.
Parameters, Paths and Domains – a URL introduction
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalDigital marketers, particularly those in client side roles, are often so busy doing the day job that learning about websites; how they work and what makes them tick is challenging.
How To Get Verified On Twitter
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxIf you’re looking to get verified on Twitter and have that beautiful blue tick next to your name, there are two ways in which this can happen.
An Introduction to Information Architecture
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalInformation Architecture (IA) is the specialism of crafting a website structure that allows users and search engines to understand and discover information, as well as understand their relative location on the website.
Who to See at BrightonSEO – April 2017
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalThere are some speakers I am super excited about. The first one is Rory Sutherland, who will bring to BrightonSEO his deep understanding of marketing and his ability to explain the often complex subtleties of psychology applied to marketing and the changing digital landscape in a clear manner.
PR Trends & Tips In 2017, By The Experts
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThe PR industry is believed to be worth £12.9bn in the UK, with figures increasing rapidly each and every year, however with many publications moving from print to online, the landscape is constantly changing.
Tech SEO TIO Meetup in January – The Notes
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThank you to everyone who made it down to the Globe for another great TIO meetup. This time we focused on tech SEO, a popular topic among our team, with some really interesting points raised, such as the issues businesses have been battling when implementing HTTPS and whether they are starting to see results from AMP. Read on for the highlights below.
Contributing To Huffington Post: Is It Still Worth It?
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxWhile entering the blogger login, I noticed a note at the top of the page stating “We have officially moved to a new Huffington Post contributor platform, designed with better tools and an improved writing experience”.
WordPress Experts on Themes, plugins and speed for 2017
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalWordPress has gone from strength to strength, being widely regarded as one of the most flexible powerful CMS packages on the market. According to BuiltWith.com 26% of the top 10k websites are using WordPress, so a good understanding of how to customise and optimise should be on every digital marketers skill list.
SEO vs. UX: The challenge of working together to create meaningful change – part one
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxUX and SEO need to work together. The benefits of their partnership can often be overlooked, but......
